Ray Kroc Biography

"I believe in God, family, and McDonald's -- and in the office, that order is reversed."

"It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way -- of survival of the fittest."

"If my competitor were drowning I'd stick a hose in his mouth and turn on the water."

"Creativity is a highfalutin word for the work I have to do between now and Tuesday."

"If you're not a risk taker, you should get the hell out of business."

"It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement."