ABBA
All Together
The group’s popularity didn’t seem to wane after they broke up. ABBA continued to release compilation albums of their greatest hits, from “Thank You For The Music” (1983) to their most recent, “The Complete Studio Recordings” (2005).
On 6 April 2004, Bjorn, Benny and Frida travelled to London for the 30th Anniversary of their Eurovision Song Contest win in 1974. They appeared on stage after the 5th anniversary performance of “Mamma Mia!”.
In February 2005, for the first time since their disbandment in 1983, all four former ABBA members appeared in public together, at the gala of “Mamma Mia!” in Stockholm. In October 2005, during the 50th anniversary of the Eurovision Song Contest held in Copenhagen, “Waterloo” was voted best Eurovision song in the history of the contest.
ABBA’s use of videos, with bright costumes and early video image effects, to accompany their bigger hits, is often viewed as being some of the first examples of the genre. Promotional videos were still not an industry standard in the early- to mid-1970s, despite the fact that
The Beatles and the Rolling Stones had shot occasional video clips prior to that. Directing ABBA’s videos was the talented Lasse Hallstrom, who went on to direct films including “My Life as a Dog”, “The Cider House Rules”, and “Chocolat”. The videos were a clever marketing tool, enabling quick and wide exposure of upcoming music releases or tour details, without the need for constant personal appearances. Some of these early ABBA music videos have come to be viewed as classics.
Carey Latimore
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