Bruce Willis finds new home in Madame Tussauds London

American actor and producer Bruce Willis is poised to have a permanent presence in London after a waxwork of the leading Hollywood figure was unveiled at Madame Tussauds.

The veteran A-list star's figure was unveiled after people voted to have his waxwork added to the collection on Valentine's Day, beating off competition from younger rivals including Jake Gyllenhaal and Jude Law.

Guests were asked to select from a list of ten leading men, including Colin Firth, Ryan Reynolds, Owen Wilson, Matt Damon, Denzel Washington, Ben Stiller and David Hasselhoff, who were not currently featured in Madame Tussauds.

"Last year we introduced a number of sexy ladies – Helen Mirren, Cheryl Cole and Lady Gaga – and we knew we wanted to redress the balance a bit this year," explained public relations manager Liz Edwards.

Best known for his role as John McClane in the Die Hard series, Willis has starred in hits such as Pulp Fiction, Sin City, 12 Monkeys, The Fifth Element, Armageddon, The Sixth Sense and RED.