Meet The Team

Les Gold is a third-generation pawnbroker and the charismatic patriarch of American Jewelry & Loan.

The King of a 50,000-square-foot empire and the boss to more than 45 employees, this hard-nosed, old-school pawnbroker is the epitome of street-smart savvy and known for driving a hard bargain.

For Les, American Jewelry & Loan is more than just a pawnshop; it’s a family business, one he hopes to pass on to his kids. Unfortunately, the bitter rivalry that has developed between his son, Seth, and his daughter, Ashley, threatens not only the family business but also the entire family bond.

Seth gave up a potential career in the medical field to work for his father at American Jewelry & Loan, the family business that has defined his heritage.

Seth, who is being groomed to take over the store one day, is working hard to modernize American Jewelry & Loan. He also has his own ideas about how the store should be run, but he has to be reminded occasionally that his father is still calling the shots.

Les’ daughter, Ashley, has been involved with the family business since she was only 7 years old.

After earning a business degree and gemological certification, she became the store’s general manager. But the stubborn demeanor and forceful personality she inherited from her father have unfortunately fueled a bitter rivalry with her brother.

After more than 20 years as one of Les’ most trusted employees, Rich is practically considered a member of the Gold family.

With his encyclopedic knowledge of cars, he can diagnose an automotive problem from over 100 yards away. Rich also moonlights as the drummer for local rock band Superlast.