Les Gold is a third-generation pawnbroker and the charismatic patriarch of American Jewelry & Loan.
The King of a 50,000-square-foot empire and the boss to more than 45 employees, this hard-nosed, old-school pawnbroker is the epitome of street-smart savvy and known for driving a hard bargain.
For Les, American Jewelry & Loan is more than just a pawnshop; it’s a family business, one he hopes to pass on to his kids. Unfortunately, the bitter rivalry that has developed between his son, Seth, and his daughter, Ashley, threatens not only the family business but also the entire family bond.



